Incorporating Video into Lead Forms
Lead generation, or “lead gen” as it is commonly abbreviated, is creating consumer interest in a particular product or service. Advertising through postal mailings, email and website ads that explain the product’s merits can all be ways to generate interest to the population that is most likely to purchase the product. The placement of lead forms on a retailer’s website can help the company find out more about its customers and can include:
* Application forms
* Catalog requests
* Requests for further information about a service
Incorporating video into the lead generation process can keep prospective customers on task so that a conversion will be completed. Streaming video featuring a spokesperson explains the online retailer’s form in easy-to-understand language and encourages the customer each step of the way. With a human being helping him or her along, the customer is reassured that he or she is filling out the form correctly and is therefore more likely to bring the task to completion.
Tags: Online Video Production
